Adidas won't pursue extension to its NBA apparel deal
Nike, Adidas claim victory in the battle of Olympics marketing glory - oregonlive.com
Adidas appoints Stella McCartney for Olympics | Campaign US
Adidas was the title sponsor of the... - E-Cell, IIT Bombay | Facebook
Adidas Considers Dropping Its IAAF Sponsorship Deal Amid Track & Field Scandals
Apparel and watch brands sponsoring Olympic Games walk a tightrope on the tone and messaging of their campaigns | South China Morning Post
JFF seals adidas sponsorship, official kit supplier deal - CNW Network
Not an Official Sponsor, Nike Still Gets More Attention Than Adidas at Olympics - Bloomberg
Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
Vintage 1988 Seoul Olympics ADIDAS Sponsor Collectible Pin. New in Pouch. | eBay
£100m in sponsorship – and the Olympics have Adidas written all over them | The Independent | The Independent
British Olympic Association announce extension of partnership with Adidas until 2024
In Olympic marketing, smaller brands find restrictions tough | AP News
Olympics 2016: Nissan and Samsung the biggest winners as majority of sponsors fail to ignite
Olympics 2012: branding 'police' to protect sponsors' exclusive rights | Olympic Games 2012 | The Guardian
Beijing Olympic Sponsorship Ads: Adidas "Impossible is Nothing" Runner
Adidas Secures Naming Rights For New Olympic Arena – SportsTravel
adidas Olympic Games Heritage
Not an Official Sponsor, Nike Still Gets More Attention Than Adidas at Olympics - Bloomberg
Olympic Cover-Up: Why You Won't See Some Shoe Logos - The New York Times
Research Shows a Third of Olympic Sponsors Failed to Get Recognition | LBBOnline
How damaging is an Adidas decision to pull its athletics sponsorship?
